Supported destinations
CIQRA can forward your conversions server-side to every major ad and analytics platform. Each one is a destination you configure on the Pixels & tracking screen — see Connect a destination for how. Here’s what each destination is for.
The destinations
Section titled “The destinations”| Destination | What it’s for |
|---|---|
| Google Analytics 4 | Sends purchases and events to GA4 through the Measurement Protocol, so your analytics reporting reflects conversions even when the browser tag is blocked. |
| Google Ads Enhanced Conversions | Improves the accuracy of Google Ads conversion measurement by sending conversions server-side, helping Ads attribute and optimise more reliably. |
| Meta Conversions API | Forwards conversions to Facebook and Instagram (Meta) via the Conversions API, the server-side complement to the Meta pixel. |
| TikTok Events API | Sends conversion events to TikTok’s Events API for campaign measurement and optimisation. |
| Pinterest Conversions API | Reports conversions to Pinterest’s Conversions API for shopping and performance campaigns. |
| Snapchat Conversions API | Delivers conversion events to Snapchat’s Conversions API for ad measurement. |
| Microsoft Advertising (Bing) | Sends conversions to Microsoft Advertising (Bing Ads) using its offline conversions import, so search campaigns measure sales accurately. |
| Server-side GTM | Forwards events to a server-side Google Tag Manager container, letting you route and transform conversions to any tag GTM supports. |
Choosing what to connect
Section titled “Choosing what to connect”You don’t need every destination — connect the ones that match where you actually advertise and measure:
- Analytics you already use. If you run GA4, connect it so your reports stay complete.
- The ad platforms you spend on. Meta, Google Ads, TikTok, Pinterest, Snapchat, and Microsoft each have their own destination — turn on the ones you’re buying ads through.
- Server-side GTM if you already run a server container and want to route conversions through your own tagging setup rather than connecting each platform directly.