Discounts & promotions

Overview

This is a conceptual overview of how discounting works in CIQRA. Discounts are applied at checkout on your storefront, not from a screen in the Orders section — so this page explains the ideas rather than walking through admin steps. When an order arrives, any discount that applied shows up in the order’s Summary as a Discount line.

Discounts are how you run a sale, reward loyal customers or nudge a hesitant shopper over the line. In CIQRA, a discount reduces what a customer pays, and it takes effect when they check out.

Ways to discount

CIQRA supports a few common approaches:

• Automatic discounts apply on their own when an order meets the conditions you set — no code for the customer to remember. These are great for store-wide sales or threshold offers (“save when you spend more”).
• Promotions are the campaigns behind those offers — a seasonal sale or a limited-time deal — that you run for a set period.
• Discount codes are codes a customer enters at checkout (for example, WELCOME10). Use them for newsletters, influencers or win-back emails, where you want to track who redeemed what.

Where a discount shows up

Because discounts are calculated at checkout, you see the result on the order rather than the rule. On an order’s detail page, the Summary card includes a Discount line showing how much came off the order total. That keeps your reporting honest — every order records exactly what the customer actually paid.

Discounts and your payout

A discount lowers the order total, which in turn affects the amount you’re paid out and how fees are calculated. For how charges, fees and payouts work once an order is placed, see Payments & CIQRA Pay.

Tip

Planning a sale? Decide up front whether it should be automatic (everyone gets it) or code-based (only customers with the code) — that one choice shapes how you promote it and how you measure it later.